|
|
| | |
|
AEG Media (AEG) is comprised of four men: Chris Owens, Thad Robison,
Justin Crump and Brian Jill, known as AEG - The Angling Exploration
Group. They are dedicated to the success of AEG through their love of
fly-fishing and conservation. Established in 2005, AEG has grown
exponentially in the past two years, with three full-length feature
films produced, a successful film tour, outfitter and international
exposure.
As an adventure media company, based out of Merlin OR, our mission is
to revolutionize the way the world sees fly-fishing. The films AEG
produces are not the average instructional videos that are seen today,
they are instead high-energy, adrenaline rushing, expedition
documentaries.
The Trout Bum Diaries (TBD) series started out the onset of the
company, and featured the acclaimed TBD I & TBD II. Arriving early
2008 is the latest addition to the AEG Media library, Fish Bum I:
Mongolia, the first in our exciting new Fish Bum series. Our films are
a response to a growing need in the fly fishing industry and community,
a need for a higher level of fly-fishing entertainment.
The overwhelming global response has been "It's about time!" Our
product appeals not only to people who fly fish but also to anyone who
seeks adventure and exciting travel destinations. We aim to create a
lasting legacy of high-quality, inspiration fishing entertainment with
the Fish Bum series.
AEG's lasting legacy is achieved by the Fly Fishing Film Tour.
Our mission is made visible by this annual event. Coming on its second
year, the film tour has traveled to 30 cities and will travel to 70
U.S. cities this year. In the future we plan to take the film tour
international to destinations such as Australia and Japan.
As pioneers of the first annual fly-fishing exclusive film tour of its
kind, we have successfully created a new market in the fly-fishing
industry. With established nation-wide and international distribution
channels in several countries, the word is out and will continue to
spread.
AEG is also an outfitter known as AEG Outfitters.
Through this aspect of AEG we want to bring the greatest rivers to
those who would not ordinarily be able to enjoy fishing in such remote
streams.
AEG's endless pursuit for adventure and big fish film expeditions has
us traveling to nearly every continent over the next five years. Our
destinations include: Chile, Alaska, Iceland, Baja, Argentina, Belize,
Venezuela, Yukon, British Columbia, Russia, Christmas Island, Mexico,
Bolivia, Africa, Costa Rica, Quebec, Labrador, Greenland and Brazil.
We format our productions to appeal to a wide array of different age
classes. Our goal is to promote industry growth by attracting and
inspiring a new generation of youth within the sport, ultimately
benefiting everyone involved. We'll continue to raise the bar of
excellence and professionalism in our products and maintain dominance
in our sector of the market.
Our passion for fly-fishing is evident in our belief in complete
conservation. We believe in catch and release and are avid members of
1% for the Planet and AFFTA. Our locations are chosen with the intent
to make the environment better for the fish than when we arrived, by
increasing awareness through our films. We strive to create a cleaner
and more abundant fishing experience for generations to come, one epic
adventure at a time.
About Loop
Loop was founded in 1979 by Christer Sjöberg and Tony Karpestam – two young enthusiastic fly fishers with one goal in mind; to make a living doing what they loved. They wanted to be involved in the developing world of fly fishing and to explore and fly fish in areas previously impossible to reach. From the very beginning they understood that fly fishing was a way of life, and dreams about big money were abandoned and replaced with the passion of pursuing their destiny. Loop was born!
Enthusiastically they started up a mail order business and small retail store. Local courses were held by them to help spread the knowledge about fly fishing. It was all very small scale and kept close to their home. A few years later they partnered with American fly rod manufacture Sage, and luckily fly fishing was starting to take hold in Sweden.
The things that changed it all
Casting guru Göran Andersson joined Loop and designed Sage’s two-handed rods and revolutionary new fly lines (Loop Custom that were cut and adjusted to preferred length and weight) that were adapted for Görans new casting-technique; the “Underhand Cast.” Not long after Kurt Danielsson contacted Loop and noted that the current reels were of poor quality and soon the new team had developed the first large arbor reel. The year was 1984. When the first Loop large arbor reel hit the market most anglers found it totally bizarre and we had little success getting the tradition-bound fly fishers of the time to buy such a weird fly reel. It took a few years for the reel to make its impression, but today over 20 years later nearly all fly reels are built according to the Loop standard.
Speycasting with a DT-line and slow action rod has also evolved over the years and today most of the new casting styles are very similar to the “Underhand Cast” with new progressive rods and relatively short WF-lines. The “Underhand Cast” has indeed progressed and changed speycasting for the better and will continue to be a major influence for years to come.
Pioneers in gear and adventure
In 1990 Christer Sjöberg was among the first pioneers into Russia’s hidden and long forgotten treasures. The exploration of the southern White Sea coast was undertaken and Russian helicopters were invaluable in exploring countless rivers. In 1993 Christer had found what he considered the best of the best and built lodges on the Umba, Kharlovka, Litza and the Yokanga. For years Loop offered what many consider the world’s best Atlantic Salmon programs.
As many know doing business in Russia can be risky, so Loop sold their programs and has focused their adventure travel business in Argentina’s Patagonia. The travel business progresses as well.Christer was among the first Scandinavians to try his hands on saltwater fly fishing. After spending years on the flats the Florida Keys, Cuba, Venezuela and the Seychelles he was able to develop new gear specially designed for this market.
The dream came true
Today Loop designs, develops and manages every manufacturing process of their gear themselves. All our products were designed and built to last and function in the world’s toughest conditions and to last for season after season. Experience, enthusiasm and an unbreakable will has led us to only put the Loop brand on the best products. Loop started out as a dream and for over twenty years Loop has been a leader in the fly fishing industry. Today that dream is evolved into an internationally company focused on delivery dreams to our customers.
| |
| | |
|
|
|